Using Drones for Real Estate Marketing Part III

This is a snippet from Drones in Real Estate, an online HD Video course available for real estate continuing education credit in several states. Select your state to see if this course is approved for continuing education.

PART 3 OF 3 | Read Part 1 or Part 2

RESORT AND HOTEL ADVERTISING. Similar to real estate videos, what better way to show off a spectacular hotel situated on the perfect piece of property than to provide potential visitors the kind of video footage and aerial imagery only a small drone can provide? In a time when hotels and resorts are fighting tooth and nail for advertising impressions and to stand out from the crowd on hotel booking applications and a glut of travel websites marketing agencies understand that unique video perspectives offer an edge in an otherwise tired marketing mix.

LOW ALTITUDE BANNER ADVERTISING. OK, not exactly a video-based commercial opportunity, but while I was writing an earlier article for on a beach in Cancun, I did see a hexacopter flying down the beach at water’s edge toting a banner advertising a local nightclub and had to chuckle. (The pilot was flying FPV (first person view) using a GoPro video camera mounted on the aircraft and sending the video feedback to a monitor attached to his controller.)

When you show a savvy, creative business owner a drone, their eyes usually light up. It is easy to visualize the many ways in which you can improve the marketing presence of your company using the skies, and flying by your competitors in the process!

There are many different scenarios where you can use a drone for marketing purposes, such as:

  • Drone Advertising. Just about every company in the world can find a use in this! It is pretty much the same concept as an advertising blimp you see so often at large events, except for a fraction of the cost. Also, drone technology allows handlers to set automatic flight paths, speeds, and patterns that will allow you to get much more advertising bang for your buck.
  • Water-Side Fly Overs.  Any business that is on or near water (millions across the U.S. and the world) will love to get a gorgeous flyover of their establishment overlooking the beautiful water. Just think of every beach restaurant and bar on earth. In addition, marinas and the boating community will find it as an incredible way to increase exposure and get truly spectacular footage that can be used for a marketing campaign. Not to mention the ever-growing oceanfront hotel and condo properties that will surely love it.
  • Brand Awareness. Regardless of what type of company you're involved with and where they're located, everyone could use a little more brand awareness. If you're a real estate agent, you can take amazing shots of properties that will allow people who would normally not be interested or know of your brand to be instantly hooked. The idea of drones themselves is so fascinating to the public that by being one step ahead, your business can take off flying!



How to use a Drone for Real Estate

The real estate business is changing. The market is increasingly competitive and most prospective Phome buyers check online listings before contacting an agent or viewing homes in person. Drones can help your online listings leave a lasting impression on potential clients.

How do I use drones to enhance my real estate listings?
Drones are a great tool for capturing the scope of appropriate homes and properties. For example, drones can be used to provide a moving tour through the inside of large homes, giving prospective buyers a much better idea of property layout and dimensions than photos. Drones are also useful for displaying properties with magnificent views or large yards. Often drones are used to take video or pictures from high altitudes to capture a full view of the yard in relation to natural surroundings such as lakes or woods. The photo above is a particularly dramatic example of using a drone to capture the magnitude and beauty of properties.

Do I have to follow any regulations to use drones for my real estate listings?
Yes, all commercial drone pilots must possess a Remote Pilot in Command Certificate which can be obtained by passing the FAA Remote Pilot in Command Exam.

Step 1: Pay the $5 fee and register any aircraft that weighs more than 0.55lbs.
Step 2:  Pass the $150 Small UAS Remote Pilot Exam – exam prep is available here.
Step 3: Pass a TSA background check
Step 4: File FAA Form 8710-13

Check out our Complete Guide to Commercial Drone Use for more information.